According to CNN money magazine (Nov 2010 issue) – http://money.cnn.com/magazines/moneymag/bestjobs/2010/snapshots/1.html.For me personally, the focus on technical challenges and the ability to work across a wide range of projects were the primary attractors to the architect job at Yahoo. It was hard to give up the direct involvement and control that came with being in engineering management at first, but I have learned so much while being an architect and find it very satisfying. It is really cool to see David Chaiken, Yahoo’s Chief Architect (and one of my mentors at Yahoo!) featured in this article. It would have been very hard to pick a better representative in my opinion.